Scenario / Question
How can I track conversions from Google Ads for Calendly, including Routing Form survey starts, survey completions, and scheduled meetings?
Overview
Calendly does not have a native integration with Google Ads. You can track conversions by using UTM parameters and measuring them in Google Analytics, or by using a third-party integration via Zapier. You can also link GA4 to Google Ads and import conversions to report them in Google Ads.
Step-by-Step
- Add UTM parameters to your Calendly links: Append parameters such as utm_source, utm_medium, and utm_campaign to your event or Routing Form link to attribute traffic and actions. Example: calendly.com/your_event/?utm_source=facebook
- Capture traffic and events in Google Analytics: Use GA4 to record sessions and events from your UTM-tagged Calendly links. Without UTM parameters, sources will appear as “(direct).”
- Link GA4 to Google Ads: In Google Analytics, follow Google’s steps to link your GA4 property to your Google Ads account so data can flow between the products.
- Import GA4 conversions into Google Ads: In Google Ads, follow Google’s steps to import the relevant GA4 conversion events so they are reported as conversions in Google Ads.
Key Notes & Limitations
- There is no native Calendly to Google Ads integration.
- UTM parameters are required for accurate source attribution; otherwise, traffic appears as “(direct).”
- GA4 can be linked to Google Ads to pass UTM and conversion information; conversions can then be imported to Google Ads.
- Zapier’s Google Ads-related workflows are third-party and supported by Zapier, not Calendly.
Related Questions (FAQ)
Q: Can Calendly directly send conversion events to Google Ads?
A: No. Use GA4 linking and conversion import, or a third-party tool like Zapier.
Q: Do I need UTM parameters on my Calendly links?
A: Yes, if you want to attribute sessions and conversions to their sources rather than “(direct).”
Q: Can I track Routing Form survey starts and completions?
A: You can approximate attribution with UTM parameters and track related events in GA4, then import to Google Ads. Calendly does not provide a native Google Ads integration.
