Heads Up: Google Analytics 4 has replaced Universal Analytics

  • 18 June 2024
  • 0 replies

Userlevel 7

Hey, Community Pals! Just a heads up, as this impacts anyone that uses Google Analytics + has integrated GA with Calendly. This news is from Google


Calendly has been letting customers use the old Universal codes as well as the newer GA4 codes for quite some time re: our GA integration. On July 1st Google is finally going to get rid of the older codes.


From Google

  • “Starting March 2023: If you didn't manually migrate your active standard Universal Analytics property to a new Google Analytics 4 property and didn't opt out of an automatic property creation, we created a Google Analytics 4 property on your behalf. Automatically created Google Analytics 4 properties reuse existing site tags whenever possible. Learn more
  • “Starting July 1, 2023: Standard Universal Analytics properties stopped processing hits, including standard properties in accounts that also contain 360 properties. Some properties continued to process data for a short period after this as we staged the shutdown of Universal Analytics. You'll be able to access your previously processed data in your Universal Analytics property until July 1, 2024.”
  • “Starting the week of July 1, 2024: You won't be able to access any Universal Analytics properties or the API (not even with read-only access), and all data will be deleted. While the standard sunset took weeks to complete, the full Universal Analytics shutdown will happen within a week. We know your data is important to you, and we recommend that you export your previously processed data before this date.” (Source)

Note: If you have a current Universal Analytics 360 contract, your timeline is different. See For Google Analytics 360 customers.


This post simply serves as a “heads up” for those that might be impacted by this change. 


We hope that this info is helpful!

If you have any questions, please direct them to Google Analytics Community and/or Google Analytics Support


Have a great day! 

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